Projects
Creative Development & Execution
Working in lock-step with designers, editors, and creative directors, I developed and produced 360 Marketing, PR, and Awards campaigns for USA Network.
A typical campaign would include a full-blown gallery and key art shoot, a large suite of on-air promos, theatrical trailers, OOH, print, events (premieres, activations, TCA, SXSW, Comic Con), and promotional assets (awards kits, merch, etc.). USA spared no expense or big idea.
From early-day brainstorms and creative briefings, to photo and AV shoots, through media agency delivery, I ensured production excellence and upheld brand standards throughout all phases of a campaign's lifecycle.
The role required a meticulous eye for detail and ability to speak the same language with creative types and executive suits.
Global IQ & Operational Excellence
I currently serve as the operational lead for fully integrated Netflix marketing and publicity campaigns. I ensure creative production excellence and global distribution at scale. The role requires navigating the complex Netflix matrix of partner teams, subject experts and ever-evolving tools, workflows, etc., to successfully deliver a beautiful campaign to the world. It's all about connecting the dots, troubleshooting problems before they arise, and keeping the metaphorical train on the tracks.
Using data analytics and keeping a finger on the pulse of global trends, I lead the localization strategy for each campaign. During creative development, I advocate on behalf of our global partners to ensure they receive assets that are culturally relevant in region. My approach is to look for creative opportunities per regions, without watering down the hero creative.
I have the pleasure of collaborating with creative marketers, skilled producers, PR experts, and media strategists on bringing Netflix campaigns to life.
"Big Mouth" season 3 trailer. Localized in Polish.
"Space Force" season 1 TV spot.
Talent Relations & On-Set Capture
Many of my most cherished career memories are on set. It is incredibly satisfying watching your creative concepts and countless hours of production planning materialize. Interacting with talent (both above and below the line) comes second nature. One of the most magical elements of this industry is allowing for creative flexibility and collaboration on photo and AV shoots.
Working with the esteemed photographer, Nadav Kander, on our Mr. Robot gallery and key art shoot was a career highlight.
